Initially hired as a Bag Design Assistant when the Away Travel a direct to consumer start-up was in their Beta funding stage, I was able to work on all aspects of the product design process. My previous Industrial Design education gave me a quick understanding of how luggage and hard components come together, it quickly landed me as the Luggage Designer at Away.
Snapshot of products I had worked on.
Photos are copyrighted by Away.
sketch, source, sew
Bag design became an interest when I need a versatile bag to travel abroad with. I was looking for a practical and stylish solution. It interested me greatly in how we utilize, interact, and store our everyday gear, which has proven to be an
exciting quest. I was enrolled at F.I.T. under their continuing education classes, and has been making bags out of the Brooklyn Shoe Space.
Guitar Triller was a concept developed by two guitar players, Alex and Jeremy, who wanted to create a variety of unique, different sounds on their guitar using one tool. Kickstarter helped launched their product into mass production, and when it came time to ship Guitar Trillers to long awaited backers, they needed a packaging well suited to introduce this new item into the market.
Branding needed to elevate this collection to appeal to older tweens and college students. Packaging included gold foil, reusable laundry bag and a clean aesthetics.
Jay Franco & Son Inc.