ODiana
Design

Designer: Product, Packaging & Graphics

sketch, source, sew

Bag design became an interest when I need a versatile bag to travel abroad with. I was looking for a practical and stylish solution. It interested me greatly in how we utilize, interact, and store our everyday gear, which has proven to be an
exciting quest. I was enrolled at F.I.T. under their continuing education classes, and has been making bags out of the Brooklyn Shoe Space.

Projects

Guitar Triller was a concept developed by two guitar players, Alex and Jeremy, who wanted to create a variety of unique, different sounds on their guitar using one tool. Kickstarter helped launched their product into mass production, and when it came time to ship Guitar Trillers to long awaited backers, they needed a packaging well suited to introduce this new item into the market.

Creator of bedding, bath and beach company, producing licensed and novelty goods.
Few examples of packaging in soft goods as well as in store end-cap rendings with product placement.

Producer of all things party. Amscan Inc. manufactur and distribute party decorations and accessories through various retailer stores such as Party City, Halloween City, The Paper Factory. A sampling of packaging mechanicals that was created.

Just a sample of my work. Contact info below to see more or discuss possible work.

Jay Franco & Son Inc.

Amscan Inc.

Let's talk!

Guitar Triller

Bag Design

1_Quarter_calendar

The beginnings of a year. Sole artist in illustration and layout.

Santa on the run

Christmas card.

Ketubah

Ketubah is a piece of artwork traditionally for Jewish marriage/wedding ceremony. This was a commissioned piece by the bride. She was from Florida, groom from Empire State, hence the combination of mangroves and apple trees coming together.

132 Madison Building

Sydney Row Houses

1_Quarter_calendar

The beginnings of a year. Sole artist in illustration and layout.

Santa on the run

Christmas card.

Ketubah

Ketubah is a piece of artwork traditionally for Jewish marriage/wedding ceremony. This was a commissioned piece by the bride. She was from Florida, groom from Empire State, hence the combination of mangroves and apple trees coming together.

132 Madison Building

Sydney Row Houses

Illustrations

Last but not least, renderings and doodles

1/2

Prototype 1: Pyramid Pouch

First proposed box for Guitar Triller. Since it was a hand held tool, the Triller should be exposed to the touch on shelves. After much research on tool packaging in hardwares, craft stores, I wanted a raw look, since it reminded me much of a hand-carved tool.

Prototype 2: Vertical Band

A sleek and modern design was what Alex & Jeremy was after. They wanted the item to be new and edgy. I incorporated a paper vertical bellyband to go around a soft plastic mold to hold the triller inside, while exposing the look of the item.

Acetate- Side Inlay Box

The resolution was having product on the left side, standing upright against paper box on the right side. Acetate box was carefully calculated so the 'hammer' of the tool would line up with the vibrating image of sound on the side of box. The tool also rattles slightly inside box, to give a hit its usage.

Guitar Triller Front

Alex & Jeremy wanted the triller to be visible to consumers right away.

Guitar Triller Back

It was also necessary to introduce the various fun ways trillers can be used on the guitar.

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Trend Collector for Wal-mart Canada

Openline bedding 'Trend Collector' created three line soft goods items to launch in Canada for the Back to College season.
Branding needed to elevate this collection to appeal to older tweens and college students. Packaging included gold foil, reusable laundry bag and a clean aesthetics.

Trend Collector for Wal-mart Canada

Openline bedding collection 'Trend Collector' created three line of soft items for Back to College. Launching in 2017

Hamper Packaging

Back to college promotion for everything you need in with a carrying laundry bag.

Inserts_op3

Henna Bed carrying Bag

'Back to College' bed set for openline. Soft carrying bag with front & back packaging insert.

POG_AdultBATH_june8

Presentation of in store bath endcap. Licensed items includes Marvel, Lucas Film and Disney.

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Summer Tattoos and Packaging Spec

Worked on a variety of summer themed temporary tattoos and completed the project with packaging directions and specifications.

Monster High Collection

Pirate Collection

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Prototype 2: Vertical Band

A sleek and modern design was what Alex & Jeremy was after. They wanted the item to be new and edgy. I incorporated a paper vertical bellyband to go around a soft plastic mold to hold the triller inside, while exposing the look of the item.